Post by account_disabled on Nov 23, 2023 3:12:45 GMT -5
Interactive content marketing is a new way for brands to engage online, helping bring customers into the heart and soul of the brand. This one-on-one engagement often goes together with user-generated content, which can be created as an offshoot of this brand-to-consumer interaction.
Customers don’t want to be spoken to; they want to have a C Level Executive Email Lists conversation with your brand! Your job as a content marketer is to facilitate and drive that conversation, offering insights into your brand that feel a bit like insider information and drawing customers into a deeper understanding of the core tenets of your brand.
Just like overpaying for underperforming also stings. Keep these tips in mind as you’re developing your content calendar, and you’re sure to boost brand engagement online!
Creating Interactive Content: The Dos
Likes and views are great, but what is going to make your content stand out to your audience so vividly that they’re going to comment on it or, even better, share it with their friends and family? Keep these tips in mind as you’re crafting your content to be clickable and engaging for your audience.
DO: Consider Being Like Buzzfeed (Yes, Really!)
Many marketers look at popular sites such as Buzzfeed and shake their heads, wondering, “How?” and “Why?” — while Buzzfeed editors chuckle and the brand rakes in the cash. While we wouldn’t advocate for the same click-bait-like content that you often find on the site, there are tidbits of learning that we can take away.
Buzzfeed’s quizzes are bite-sized chunks of fun that are just the right length for social media. Create a quiz for your brand that taps into the needs and interests of your audience, and you might just find your brand going viral.
Customers don’t want to be spoken to; they want to have a C Level Executive Email Lists conversation with your brand! Your job as a content marketer is to facilitate and drive that conversation, offering insights into your brand that feel a bit like insider information and drawing customers into a deeper understanding of the core tenets of your brand.
Just like overpaying for underperforming also stings. Keep these tips in mind as you’re developing your content calendar, and you’re sure to boost brand engagement online!
Creating Interactive Content: The Dos
Likes and views are great, but what is going to make your content stand out to your audience so vividly that they’re going to comment on it or, even better, share it with their friends and family? Keep these tips in mind as you’re crafting your content to be clickable and engaging for your audience.
DO: Consider Being Like Buzzfeed (Yes, Really!)
Many marketers look at popular sites such as Buzzfeed and shake their heads, wondering, “How?” and “Why?” — while Buzzfeed editors chuckle and the brand rakes in the cash. While we wouldn’t advocate for the same click-bait-like content that you often find on the site, there are tidbits of learning that we can take away.
Buzzfeed’s quizzes are bite-sized chunks of fun that are just the right length for social media. Create a quiz for your brand that taps into the needs and interests of your audience, and you might just find your brand going viral.