Post by account_disabled on Oct 25, 2023 3:19:07 GMT -5
Everything must be read starting from the customer and from what can make him most satisfied. It is the company that chooses to evolve to meet customer expectations . Digital transformation must always be seen in relation to improving the customer experience. A path that the marketing manager must activate and encourage. He is the right figure to mark the first step in this direction. On the road he will not be alone, but will have to progressively identify the specialized and specific skills that can support him and define the technical interventions. Key takeaways from the article The digital transformation of a company is a necessary and complex process.
It's about rethinking roles, reorganizing flows and creating new dynamics, both from the point of view of the departments and externally Within the digital transformation process, marketing plays a central and, from all points of view, strategic role. Marketing is required to build a digital presence consistent with the brand and reach the public, acquiring seo expater bangladesh ltd a customer centric point of view If digital transformation is a major process that involves the entire company, the marketing manager's task is to drive the change, becoming a promoter of a new way of conceiving work, communication and company objectives Digital innovation is the order of the day.
Precisely for this reason, digital transformation can and must start from the marketing sector. But how can a marketing manager become the point of reference for a successful business transformation towards digital? The watchword is certainly communication within the team and towards the outside . In the online world the relationship with customers is much more direct and the enormous amount of data can provide elements on which to build strategies. This information will define a customer centric point of view that will shape the marketing strategy, but also a new way of working in the company.
It's about rethinking roles, reorganizing flows and creating new dynamics, both from the point of view of the departments and externally Within the digital transformation process, marketing plays a central and, from all points of view, strategic role. Marketing is required to build a digital presence consistent with the brand and reach the public, acquiring seo expater bangladesh ltd a customer centric point of view If digital transformation is a major process that involves the entire company, the marketing manager's task is to drive the change, becoming a promoter of a new way of conceiving work, communication and company objectives Digital innovation is the order of the day.
Precisely for this reason, digital transformation can and must start from the marketing sector. But how can a marketing manager become the point of reference for a successful business transformation towards digital? The watchword is certainly communication within the team and towards the outside . In the online world the relationship with customers is much more direct and the enormous amount of data can provide elements on which to build strategies. This information will define a customer centric point of view that will shape the marketing strategy, but also a new way of working in the company.