Post by account_disabled on Jan 26, 2024 22:43:07 GMT -5
For third parties and media publishers currently in partnerships, this was a scary announcement to see. However, what made it worse was when Gary Illyes posted this on LinkedIn:
So, does this mean that all third-party content is inherently bad?
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What Google says vs. the reality
To be clear, hosting third-party content is not against Google’s guidelines.
It’s easy to take what Google says at face value and roll DB to Data with that. But their algorithm is so much more nuanced than they could ever really explain.
‘Included in site-wide signals’
“If you host third-party content on your main site or subdomains, understand that such content may be included in site-wide signals we generate, such as the helpfulness of content.”
What this means
If you rent out sections of your site, any content the third party produces will be lumped with your main site’s content.
The reality
Google using site-wide signals isn’t a new thing. What’s important to note is that Google uses a mix of page-specific and site-wide signals simultaneously. All ranking factors may be weighed differently at any given moment depending on the search intent.
So, does this mean that all third-party content is inherently bad?
Get the daily newsletter search marketers rely on.
Business email address
What Google says vs. the reality
To be clear, hosting third-party content is not against Google’s guidelines.
It’s easy to take what Google says at face value and roll DB to Data with that. But their algorithm is so much more nuanced than they could ever really explain.
‘Included in site-wide signals’
“If you host third-party content on your main site or subdomains, understand that such content may be included in site-wide signals we generate, such as the helpfulness of content.”
What this means
If you rent out sections of your site, any content the third party produces will be lumped with your main site’s content.
The reality
Google using site-wide signals isn’t a new thing. What’s important to note is that Google uses a mix of page-specific and site-wide signals simultaneously. All ranking factors may be weighed differently at any given moment depending on the search intent.