Post by account_disabled on Jan 10, 2024 4:56:07 GMT -5
How to optimize a category in an online store? Let me remind you again. We ignore other factors such as domain authority, index status, penalties from Google, etc., i.e. the overall overall condition of the website. I will also ignore the topic of backlinks (other linking domains). This is another very broad topic. Now I will list the most important things to optimize one by one. Meta i Title Descriptions Meta and title descriptions are the title and description of the page displayed in Google. Title descriptions in blue. Meta descriptions in gray. An extensive article can be written about the proper appearance of our subpages in Serps (search results). At this stage, remember that the Title should be as informative as possible.
Descriptions, on the other hand, should be informative, encouraging entry and containing a key phrase. Additionally, it is a good practice to include emojis (in moderation, of course!). Optimization in this respect is important because it increases our CTR (click-through Email List rate, i.e. what % of people click on our result). Category description. 7 Practical Tips. Let's move on to the most important issue of optimizing the category subpage. I will present you 7 rules of good text on this type of subpages. If you meet them, your description will be close to perfect. Monitor with growing organic traffic 1️. It must make sense The days of writing crooked sentences stuffed with keywords are long gone. In 2020, the description must have some value.
For example, summarize the product range, describe benefits, provide useful information, and inform about the brand. 2. It should be longer than the competition Before writing or commissioning a text, always find out the length of your competition's descriptions by entering the phrase you want to be displayed for in Google and checking the number of characters in the descriptions (using a text editor or a special page designed to count characters). Your text should be at least as long as the average of the first 3 items (and preferably longer). Google loves extensive content and is happy to promote it through higher positions. A larger number of words also means a larger number of key phrases. However, remember to keep the text natural and not artificially lengthen it. 3. It must be formatted appropriately This is the basis of every SEO text and text on the Internet.
Descriptions, on the other hand, should be informative, encouraging entry and containing a key phrase. Additionally, it is a good practice to include emojis (in moderation, of course!). Optimization in this respect is important because it increases our CTR (click-through Email List rate, i.e. what % of people click on our result). Category description. 7 Practical Tips. Let's move on to the most important issue of optimizing the category subpage. I will present you 7 rules of good text on this type of subpages. If you meet them, your description will be close to perfect. Monitor with growing organic traffic 1️. It must make sense The days of writing crooked sentences stuffed with keywords are long gone. In 2020, the description must have some value.
For example, summarize the product range, describe benefits, provide useful information, and inform about the brand. 2. It should be longer than the competition Before writing or commissioning a text, always find out the length of your competition's descriptions by entering the phrase you want to be displayed for in Google and checking the number of characters in the descriptions (using a text editor or a special page designed to count characters). Your text should be at least as long as the average of the first 3 items (and preferably longer). Google loves extensive content and is happy to promote it through higher positions. A larger number of words also means a larger number of key phrases. However, remember to keep the text natural and not artificially lengthen it. 3. It must be formatted appropriately This is the basis of every SEO text and text on the Internet.